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S. KOREA ALCOHOLIC DRINK SALES PLUMMETED IN 2020, DIAGEO DROPPED 32.6%

By Susan Lewis

15-4-2021



Credit: Markus Winkler/Unsplash

South Korea’s alcoholic drink sales performed poorly in 2020 as alcohol consumption dropped substantially due to suspension of hospitality industry as a result of COVID-19 pandemic, reported Yonhap News Agency.

Sales of Diageo Korea Co., the South Korean unit of British alcoholic beverage company Diageo Plc, plummeted 32.6 percent on-year to some 200 billion won (USD179.2 million), with its operating income nose-diving about 60 percent to 20 billion won, reported Yonhap quoting data from the Financial Supervisory Service.

Pernod Ricard Korea also saw its turnover fall 11.7 percent on-year to 91.5 billion won, but it swung to an operating profit of 16.1 billion won.

Makers of soju, the traditional Korean liquor, were no exception with their sales declining at a double-digit rate last year.

However, major liquor maker Hite Jinro Co. was the only industry player that shined thanks to the popularity of new products. Hite Jinro's sales jumped 12 percent on-year to 2.05 trillion won last year, with its operating income spiking 125.2 percent to 180.8 billion won.

Whisky sales took a bigger hit from the coronavirus pandemic that forced bars to cut operating hours and suspend operations frequently.

Homegrown whisky maker Golden Blue saw sales tumbling 24.8 percent on-year to 127 billion won last year, with its operating income falling 5.2 percent to 20.2 billion won.

Lotte Chilsung Beverage Co., a major maker of beer and soju, saw its sales shrink 7.7 percent on-year to 2.16 trillion won last year.

Lotte Chilsung, also the country's leading beverage manufacturer, reported an operating income of 97.2 billion won in 2020, down 10.8 percent from the previous year.

Sales of Oriental Brewery Co., South Korea's largest brewer, sank 12.3 percent on-year to 1.35 trillion won last year, with its operating profit plunging 28 percent to 294.5 billion won.

(the writer can be contacted at: info@thewinechronicle.com)

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