NEWS
BRAND FINANCE: CHINESE BAIJIU BRANDS DROVE VALUE GROWTH IN WORLD’S TOP 50 SPIRIT BRANDS
By Siulan Law Mathews DipWSET
3-6-2021
World's Most Valuable Spirit Brands 2021 (Source: Brand Finance)
The value of the world’s top 50 spirit brands increased by 5 percent to USD135.9bn in the 2021 edition of Brand Finance’s ranking, thanks to the increase in values of top Chinese baijiu brands, which fill the top five spots on the spirits list.
Moutai remained the world’s most valuable spirit brand in 2021 with 15 percent increase in value, Wuliangye came second with 24 percent growth in brand value while Luzhou Laojiao is fourth place gaining 25 percent in brand value compared to the year before.
International spirit brands fared much worse as lockdown measures closed hospitialities in Europe and North America. Brown Forman’s Jack Daniel’s, at sixth place on the list is the highest-ranking non-baijiu, was down 17 percent to USD3.4bn. Moet Hennessy’s Hennessy Cognac, meanwhile, declined 9 percent in value to USD3.29bn to remain in seventh position.
World's Most Valuable Beer Brands 2021 (Source: Brand Finance)
Despite poor performances for some, brand declines in spirits were generally better than those in beer and wine. The top 50 beer brands declined in total value by 16 percent to USD80.2bn, while the value of the top 50 wine brands dropped 10 percent to USD6.7bn.
Anheuser-Busch InBev’s Corona dropped 28 percent but held on to the top spot on the beer list as other brands also declined.
Heineken – second on the list – saw its value drop by 19 percent to USD5.65bn, and A-B InBev’s third-placed Budweiser was down 26 percent to USD4.79bn. Bud Light, in fifth place, slid by 31 precent.
“The pandemic has undoubtedly forced change upon the world’s beer brands, which have grappled with consumers’ significant lifestyle changes brought about by the limitations on social interaction,” said Brand Finance Managing Director Richard Haigh.
World's Most Valuable Champagne and Wine Brands 2021 (Source: Brand Finance)
Despite recording an 11 percent drop in brand value to USD1.2bn, Moet Hennessy’s Moet et Chandon retained the title of the world’s most valuable Champagne & wine brand for the second consecutive year.
Chinese wine brand Changyu remained in second place with a 13 percent value drop to USD1.17bn.
(the writer can be contacted at: info@thewinechronicle.com)
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