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JAPANESE BREWER KIRIN LED USD70M INVESTMENT IN INDIAN CRAFT BEER BIRA 91

By Susan Lewis

22-11-2022



Source: Bira 91

Japanese brewer Kirin Holdings has led a USD70 million funding to invest in Indian craft beer maker Bira 91, with a view that India’s fast growing young consumers will sustain its revenue growth.

Established in 2015, Bira 91 is a modern beer brand built in India which aspires to bring flavourful beers to the younger generation.

Kirin and Bira 91 announced today that the USD70 million funding will be used to build new breweries and expand existing facilities.

According to Bira 91’s website, the company is backed by Sequoia Capital India, Sofina of Belgium and Kirin Holding of Japan.

It brews its beers across five breweries in India and is selling beers to over 500 towns and cities spread across 15 countries.

It has a flagship taproom in Bangalore, where it releases one new experimental beer every week, paired with its curry-shop menu.

Craft beer sales are on the rise in India as younger, affluent consumers in big cities choose brands that use fresher ingredients to make lighter brews.

Kirin first invested USD30 million in Bira 91 last year for an under 10 percent stake, the company was reportedly planning to increase its stake to 15 percent.

Bira reported an operating loss of USD4m in the quarter to June 2022, although net sales revenue grew 132 percent to reach USD20m, according to Reuters news agency.

Kirin Holdings has faced steady decline in revenue from alcohol sales in Japan as the country's population shrinks and the younger generation drink less than their parents. The company has to expand overseas into new markets in order to sustain further growth.

(the writer can be contacted at: info@thewinechronicle.com)

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