NEWS
VINITALY CHINA ROADSHOW RETURNS NEXT WEEK TO SHANGHAI, NANNING & SHENZHEN
By Tony Zhu
3-11-2022
Source: Vinitaly
The fifth edition of Vinitaly China Roadshow will take place from 10 to 14 November 2022 in the Chinese cities of Shanghai, Nanning and Shenzhen.
Co-organised by Veronafiere and the Italian Trade Agency offices of Beijing, Guangzhou and Shanghai, this year’s Vinitaly China Roadshow will feature several hundred Italian wines from about 50 producers across Italy.
Participants from the Chinese wine trade will attend b2b meetings, walk around tastings and the I Love ITAlian wine certification course during the roadshow.
The events will kick off in Shanghai on next Thursday (10 November), they will then move on to Nanning on Saturday before arriving at Shenzhen on the following Monday.
An Italian Wine Week will also take place alongside the roadshow with selected wine bars and bistros in Shanghai and Shenzhen showcasing wines from the participating Italian producers.
Interested Chinese trade members can also take part online through a mini app on the WeChat social media platform.
Vinitaly is the most important trade show for Italian wines organised by Veronafiere and takes place in Verona of Italy every year.
As the major marketing vehicle of Italian wines, the show acts as a bridge between Italy and other countries in the world, promoting cooperation between Italian wine producers and major players in the international wine markets.
(the writer can be contacted at: info@thewinechronicle.com)
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