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CHINESE DELEGATION IN SCOTLAND STUDY TRIP TO HELP SHAPE OWN WHISKY REGULATIONS

By Siulan Law Mathews DipWSET

4-4-2023



Source: Scotch Whisky Association

A delegation from the Chinese Alcoholic Drinks Association (CADA) arrived in Scotland last week in a study trip to gather knowledge to help shape China’s own regulatory framework and standardisation of whisky production.

The delegation had visited the Scotch Whisky Association (SWA), Scotch Whisky Research Institute (SWRI), the Johnnie Walker experience in Edinburgh and Diageo’s Glenkinchie distillery during the trip.

The delegation had met with with CEO of SWA, Mark Kent, to have detailed discussions on issues related to regulation and standardisation of whisky production.

The discussions were considered important as CADA itself is gearing up for an exponential increase in the country’s whisky production over the next ten years and beyond.

On welcoming the delegation, Kent said: “It is a great honour to welcome CADA to Scotland and we are pleased to have opportunities to explain more about the importance of strong production led standards for the global whisky sector through our meetings with CADA and SWRI."

"China is a key market for Scotch whisky worth GBP232 million in 2022 making it our 6th largest export market. We therefore look forward to continuing to engage with CADA on supporting a regulatory environment which promotes responsible consumption and sustainability across our supply chain, protects consumers and drives economic growth for our industries,” Kent added.

Secretary-general of CADA’s whisky committee and beer branch, Yuan Yue, said: “Our engagement with the SWA is a significant first step in broader international cooperation for the growing Chinese whisky industry. We have many common priorities. As China moves forward with in setting the legal definitions and industry standards for whisky production; our cooperation will help to protect the integrity of Scotch and Chinese whisky which means a “win win” outcome for both countries.”

“This will support the development of whisky produced in China, improve the international competitiveness of Chinese whisky and help in providing a level playing field for fair and open competition," Yuan added.

CADA’s UK representative Richard Lu commented: “As well as exchanging information about the the regulatory framework and certification of whisky in China, CADA is keen to cooperate with Scotch Whisky distilleries to promote the trade of spirits between China and the UK."

"We are also developing technical and cultural exchanges between international spirits including baijiu in order to promote safe drinking, the application of sustainability and reduction in carbon footprint,” he added.

(the writer can be contacted at: info@thewinechronicle.com)

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