NEWS
BREWDOG EYES MAJOR CHINA EXPANSION AFTER OPENING BAR IN HK WITH BUDWEISER CHINA
By Tony Zhu
10-11-2023
Source: BrewDog
Scottish craft brewer BrewDog is eyeing further expansion into China and Asia after opening its first bar in Hong Kong last month.
The Hong Kong bar, located in the Lan Kwai Fong nightlife area in Central district, is BrewDog's first bar opened under a joint venture with Budweiser China.
BrewDog is planning to use the Hong Kong bar and the joint venture format as a launchpad to expand into China, which has the world's biggest beer market.
BrewDog Bars chief executive James Brown said: "We want to expand our presence in the world's biggest beer market and China has seen a huge rise in demand for craft beer from drinkers, so it's a great opportunity for us commercially and to build the brand in the market."
He said the Hong Kong bar's design has kept the industrial look found across BrewDog's bars, but it has also added a few special features to make it feel distinctly Hong Kong.
The bar has 16 taps of craft beers, ranging from BrewDog Headliners, small batch specials, local craft brews and wine, as well as spirits and cocktails from BrewDog Distilling Co.
"This bar is the first of many bold plans with our joint venture partner Budweiser China, which will see us bring BrewDog to every corner of the world's biggest beer market," Brown said.
"Over the coming years we will be opening more venues and locations across China and throughout Asia, which will be genuinely transformational for us as we grow globally and continue to spread our passion for quality beer," he added.
(the writer can be contacted at: info@thewinechronicle.com)
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