NEWS
AN ENCOUNTER WITH LEGENDARY POET LI BAI & K-POP STARS IN CHANGI AIRPORT DUTY FREE
By Susan Lewis
17-11-2023
Source: Lotte Duty Free
Lotte Duty Free has introduced immersive experiences featuring Tang Dynasty poet Li Bai and K-pop stars to its new wines & spirits store at Singapore Changi Airport Terminal 2.
Visitors can immerse themselves in a liquor tasting lounge inspired by the poetic journeys of the legendary poet, as well as snapping a selfie with K-pop stars in the newly opened store.
The poet is known for being a liquor lover, whose timeless works are still widely appreciated by people of Chinese descent today.
The liquor tasting lounge, called the Forest of Li Bai, is decorated by LED ceiling animations to evoke the poet’s journey through a mystical lake, where he was amazed by the reflection of the moon while enjoying a tipple.
Source: Lotte Duty Free
This is also a spirits dispenser offering guests a chance to sample high-end spirits curated by Lotte Duty Free. A robotic mixologist called Toni is also ready to serve guests for a cocktail or two.
Visitors cam also check out a smart mirror where they can snap a selfie with a favourite K-pop artist or pose as a cover model for the Lotte Duty Free magazine.
Lotte Duty Free Singapore Managing Director Jeff Soongyu Jeong said: “Our goal is always to provide a shopping experience unlike any other, and with our new transformation, we have truly created a symphonic blend of tradition and innovation. We are delighted to invite travellers to indulge in the poetic ambiance of the Forest of Li Bai, elevating their travel retail journey.”
Changi Airport Group senior vice president Chandra Mahtani added: “Changi Airport has always strived to push boundaries in our retail offerings. Partnering with Lotte Duty Free has enabled us to curate a unique experience that marries the art of liquor and spirits with the spectacle of retail-tainment.”
“This store is a testament to our joint commitment to excellence. We are confident that travellers will be wowed and delighted as they journey through the new Lotte Duty Free store in Changi Airport.”
(the writer can be contacted at: info@thewinechronicle.com)
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