NEWS
THAILAND LIFTS AFTERNOON ALCOHOL BAN TO BOOST TOURISM
By Staff Reporter
4-12-2025
Source: Unsplash
Thailand has temporarily lifted a 53-year old ban on the sale of alcoholic drinks in the afternoon to boost tourism ahead of the festive season.
Liquor stores, restaurants and other accredited establishments can now sell beer, wine and spirits from 2 to 5pm as part of a six-month trial.
The ban, which came into force in 1972, was primarily introduced to stop government employees from drinking during work hours.
But it has long vexed visitors to the predominantly Buddhist country - which is also known for its vibrant party scene.
The move comes just days ahead of Christmas and the New Year holiday, both peak seasons for tourist arrivals.
Alcohol sales in the country are now allowed from 11am to midnight for the next 180 days, while nightlife venues may allow customers to continue drinking until about 1am, though sales must still stop at midnight.
Previously, those who flouted the ban faced a fine of up to 10,000 baht (USD313).
Thai Prime Minister Anutin Charnvirakul, who took office in September, has promised to win back tourists as part of efforts to jumpstart the economy that has been held back by years of political turmoil.
"In the past, there were concerns that government employees would sneak out to drink, but it's a different time now," Deputy Prime Minister Sophon Saram told reporters last month, according to AFP news agency.
Thailand has some of the highest alcohol consumption rates in Asia, according to the World Health Organisation and local brews like Chang and Singha are very popular.
(the writer can be contacted at: info@thewinechronicle.com)
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