NEWS
CHINA ANNOUNCED G.I. PROTECTION FOR 70 BOURGOGNE APPELLATIONS
By Tony Zhu
9-12-2025
Source: Vins de Bourgogne
China has granted geographical indication (G.I.) protection with immediate effect to 70 Bourgogne wine appellations, which range from Grand Crus to village level names.
On 5 December, the last day of French President Emmanuel Macron’s recent visit to China, China’s National Intellectual Property Administration issued a notice approving the protection.
The appellations protected including Montrachet, Richebourg, Clos de la Roche, Chablis Grand Cru, Petit Chablis, Pommard and Côte de Nuits-Villages.
The move is the most extensive recognition Bourgogne has received in the Chinese market, as of now, all but four of the 84 Bourgogne appellations are now protected in China.
In May 2024, China has already announced protection of 10 Bourgogne appellations.
The remaining four still require legal and administrative procedures and are expected to obtain protection soon.
Laurent Delaunay, co-president of the Bourgogne Wine Board, which represents the Burgundy region, said the registration of the majority of its appellations is “an important and highly symbolic
milestone, providing us with legal clarity and security in a market where the full potential of Bourgogne wines has yet to be explored.”
Burgundy’s popularity has surged in China as demand for Bordeaux has softened. Across Asia, the region’s wines are capturing a much larger market share.
Burgundy producers hope that better legal protections in China will drive sales of their wines in the country.
(the writer can be contacted at: info@thewinechronicle.com)
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