NEWS
SINGAPORE: HENNESSY CHINESE NEW YEAR POP-UP AT CHANGI AIRPORT
By Staff Reporter
23-2-2026
Source: Changi Airport
LVMH-owned Hennessy Cognac has created a Lunar New Year pop-up at Singapore Changi Airport in collaboration with travel retailer Lotte Duty Free.
Hosted in Terminal 1, the pop-up is the brand’s largest Lunar New Year activation in global travel retail this year.
The immersive activation features a ‘bold’ sculptural horse alongside multi-sensory elements.
At the heart of the activation is the Hennessy Year of the Fire Horse collection, with bottles featuring a dynamic interpretation of the zodiac animal.
The pop-up is intended to create meaningful cultural moments during one of Asia’s most important periods of the year.
Hennessy will also offer a tasting and mixology programme in Terminal 1. Cocktails on tap include a Hennessy VSOP Ginger and a Hennessy XO Espresso Martini.
Customers can also sample the Cognacs neat and on ice, complemented by food pairings inspired by local flavours, including hae bee hiam cookies.
There is also a ‘reaction’ game, with the chance to win a 50ml Hennessy XO miniature.
Other elements of the pop-up include a photo opportunity with the horse centrepiece and a selection of festive gifts available with purchase, including Hennessy red packets and a horse stopper and glass set.
The pop-up at Singapore Changi Airport Terminal 1 will run throughout the Lunar New Year travel period.
(the writer can be contacted at: info@thewinechronicle.com)
ALL RIGHTS RESERVED
**IF YOU THINK THE WINE CHRONICLE IS WORTH SUPPORTING, PLEASE MAKE A DONATION TO HELP US IMPROVE AND CONTINUE OUR WORK**
TRENDING│ FOCUS│ MISSION│ ABOUT US│ CONTACT
| 