NEWS
EXPORT VALUE OF JAPANESE SAKE REACHED ¥45.9B IN 2025, TARGETED TO REACH ¥76B in 2030
By Staff Reporter
7-2-2026
Source: Unsplash
The value of Japanese Sake exports has almost doubled over the past five years, reaching ¥45.9 billion (USD293.2 million) in 2025.
By 2030, the Japanese Ministry of Agriculture, Forestry and Fisheries has set a target for sake export value to reach ¥76bn.
This makes Sake one of the fastest growing categories in the global alcohol market.
While average export unit price per 750ml bottle declined by 2 percent, both export value and volume exceeded the previous year’s figures, volume reaching 33.55 million litres.
This means that 2025 was the second-best performing year for Sake exports on record.
Looking at each region, Asia remains Sake’s largest export destination, with value reaching ¥28.8bn, representing 63 percent of the total export value.
North America follows with ¥12.4bn in export value, while exports to Western Europe worth ¥3bn, growing by 4 percent compared to previous year.
Latin America was one of the fastest growing regions, with expansion of 288 percent of the past five years.
Hitoshi Utsunomiya, director of the Japan Sake and Shochu Makers Association, commented: “In 2025, following the registration of traditional knowledge and skills of Sake-making with koji mold as a UNESCO Intangible Cultural Heritage in December 2024, we anticipated heightened global interest in koji culture and sake from the beginning of the year.
“We strengthened our efforts to raise global awareness of Sake by exhibiting at ProWein 2025, as well as by hosting promotional fairs at the state guesthouse at the Osaka–Kansai Expo and during Expo-related events.
“I believe that the diversity and uniqueness of Sake’s flavour profiles, together with its strong potential for food pairing, are increasingly being recognised by fine-dining chefs, sommeliers, and consumers worldwide.”
(the writer can be contacted at: info@thewinechronicle.com)
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