NEWS
THE HARD SELTZER CATEGORY IS MAKING INROADS INTO ASIA
By Siulan Law Mathews DipWSET
23-9-2020
Source: Lingya
Global brewer AB InBev recently launched a Hard Seltzer in China under the Mike's brand, following the footstep of a Shanghai producer who launched the Lingya brand in summer. Meanwhile, Danish brewer Carlsberg has launched Somersby Hard Seltzer in Singapore in May.
Riding the trend of healthy and green drinking preferred by the millennials, Hard Seltzer has enjoyed huge success in USA in the past two years. The category is now being rolled out around the world including Asia by both global and local producers.
Lingya, which literally means Zero Ya!, is China’s first Hard Seltzer. The drink is crafted in Shanghai and is a blend of soda water, gluten-free alcohol with a hint of fruit essence.
The drink has a low ABV of 3.8% alcohol, low energy of just 70 calories and zero grams of sugar and fat.
Lingya is available at some bars and restaurants in Shanghai as well as Lingya’s online WeChat store. The Shanghai-based producer is keen to expand its market to the rest of China.
Source: Mike's
Meanwhile, global brewing giant AB InBev, owner of the Budweiser brand, officially launched a Hard Seltzer in China last month under the Mike's brand. The product has been available on China’s e-commerce channels before its official launch.
The drink has 5% ABV, 99 calories and comes in three flavours, that are Lime, Lemon and Black Cherry. The Mike’s brand was first launched in the UK last year as Mike’s Hard Sparkling Water but was later renamed as Hard Seltzer.
Outside of China in Asia, Hard Seltzer has also been launched in Singapore. Danish brewer Carlsberg launched Somersby Hard Seltzer in the city state in May.
The drink is crafted with an apple wine base with an ABV of 4.5%, less than 100 calories, and 2 grams of carbohydrates per 330ml can.
(the writer can be contacted at: info@thewinechronicle.com)
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